Learn EVERYTHING you need to know about SEO & link building..
From the monthly archives:
I just wanted to point out an extremely good resource for building different kinds of links to your website. This is one of the more comprehensive posts on link building.
If you read and understand the concepts here, you can guarantee a good amount of incoming links to your website.
Read it here: Link building methods
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I have lately come across many self-proclaimed “SEO-friendly” link building companies which are openly selling thousands of links to their customers. And the bad part is, I can see people actually buying into their schemes in order to get that coveted “1st page rankings” which they almost never get.
The problem is simple: Selling everyone links from the same pages makes it very easy for Google (and other search engines) to spot foul-play. Think about it, if you were presented with a “Resources” page linking out to 1000 different websites with their keywords in there, you would definitely know that the links are automated.
Sure, companies which provide users with automated links will benefit the user to a small extent in the beginning, but their Page Rank (and the ability to transfer link juice) will soon be burned to the ground by Google.
So if you want “10,000 links to your website for only $29.99″, make sure you use an older website as an experiment. Newer websites with less content and less inbound links are more likely to get penalized by such automated links.
And if you are wondering whether inbound links can hurt you, the answer is yes. Newer websites are more prone to getting penalized. Authority websites can play risky and still get away with it.
The lesson to learn here is: If you are doing un-natural link building, make sure you leave no traces. Also, if you are automating link building, try using an already established website for that purpose.
You should try going for SEO companies which do not give you a quick fix to your search engine rankings. It is those companies who know SEO best.
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I have been checking Google`s progress with rankings and it appears that Google is clamping down on various loopholes very quickly. For example, 3 years ago, it was fairly easy to rank in the top 5 for a competitive keyword if you submitted to a couple of directories, paid for automated links and stuffed your keywords into your title tags.
Now, with the recent developments, all those easy fixes are going fast. With Google Caffeine, as far as my research goes, it is fairly difficult to rank at the top unless your website is aged, trusted and has quality content.
This might mean a huge problem for SEO specialists who sell quick fixes. Any automated bought links will quickly be neutralized by the new Google algorithm (and the target websites might even get penalized).
Google is trying its best to make sure that any absurd returns from algorithmic manipulation of search results are kept to a minimum.
This might mean that ranking high for new websites will be more difficult. This also suggests a strengthening position for old and trusted websites.
As far as I understand, the key to rank high in Google Caffeine is to:
1. Undertake marketing and SEO techniques which cannot be replicated by the masses. This puts an end to automated software, link farms and automated links.
2. Give enough time for your website to age and gain trust. Maybe buying a reputable aged domain name might help.
3. Get more content on-site. Pay more writers to publish interesting, related content on your website.
4. Get high quality links from websites which arent known to sell links.
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Starting with Google Caffeine, websites will be judged more by the quantity and quality of the content they harbor. This also goes on to say that ranking high in the search engines will get even more difficult in the future.
In order to play the SEO & ranking game right, you need to have quality content on your website, and not junk content like 90% of the other websites out there.
A lot of webmasters simply syndicate content from other websites or just plagiarize. This is the wrong way to get content for your website.
A better way is to get content written specifically for your website. Make sure that the content:
1. Is interesting to the user. Even boring topics like law can be made interesting.
2. Is unique. Try writing using a different perspective.
3. Can be outsourced. Chances are, you will not be able to write 1-2 posts everyday.
There are many ways you can outsource content writing. The cheapest way of doing so is to use freelance websites like RentACoder, E-Lance and Guru.com because they force sellers to bid on your projects. For that very reason, the price is driven down as sellers fight each other to win the project.
Normally, a freelance article writing for 500 words costs around $3-9. However, branded websites charge upwards of $30 to get the same work done. Even though there can be a huge difference in quality between freelance websites and branded websites, if you are a little low on cash, you should go with freelance websites.
Here are some ways to ensure good article quality:
1. Tell your writers you will only pay them for articles which follow your guidelines.
2. Make sure they fully understand how you want the content written. Will it be informative, conversational or formal?
3. Will you have additional media in it? It is a very good idea to have 1-2 pictures in your articles.
4. Get a bulk number of articles done from the same author. This ensures low cost and high trust.
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SEO has become more important nowadays than it was in the past. One of the major reasons for this is the immense amount of time and effort medium and large-scale businesses give to online exposure.
That being said, SEO is an extension of marketing. Sure, SEO might stand for Search Engine Optimization, but at the end, SEO really does what marketing is supposed to do: It increases your exposure in the hopes of making more sales or conversions.
Because SEO is an extension of marketing, ideally, there should be no guarantees involved.
Does a marketing firm guarantee that you will make $10,000 sales in the next month with their efforts? Nope! What most honest marketing firms give you is a guarantee that they will work really hard on your campaigns.
Apparently most people expect to get a #1 position for their keyword phrase in the next 2 months. Some also want to “give you all their business if you can get them #1 position”. Some go to the extreme of “paying you online when their website is #1″.
Once again, there are no guarantees in SEO. Anyone who gives you a guarantee is either:
1. Focusing on a keyword term which is not competitive at all
2. Exploiting a search engine loophole, which will not stay for a long time
4. A beginner SEO who has no idea how SEO really works.
Here are some reasons why it is impossible to give guarantees:
1. SEO specialists do not control search engine rankings, no matter what they say
2. Search engine algorithms change all the time.
3. A website may be hand-edited by the search engine staff and result in decreased rankings
4. SEO specialists have no control on how your competition will react to your efforts.
5. SEO is marketing and by definition has no guarantees.
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My name is "Yasir Khan" and I was born on Aug 28, 1985 in Pakistan. Since the very beginning, I went to The City School, one of the best schools of my country. As far as I remember, till the age of 15, I wanted to be an astronaut, because one of my uncles worked in NASA.[read more...]