Monthly Archives: December 2010

A Day in the Life of an SEO

Not many people know how an SEO’s (Search Engine Optimizer) regular day goes and what is it made of. Yes, SEOs are humans just like all of us but there seems to be curiosity about learning exactly what goes on in the life of an SEO.

Just like how Cricket fans wondered what their favorite players ate for lunch during a Test Match, SEO fans have been craving to know about a regular SEO day regardless of whether it affects them or not!

Waking Up

Waking up at 5:30 or 6 AM is pretty usual for an SEO. An early start means a lot more work can be finished on time. Also, most SEOs have to deal with international clients in different time zones too, it helps waking up early and being prepared for a client at any time of the day then.

A simple energetic breakfast, a cup of coffee and the day begins. First, checking for new emails is the most important part of the morning. Although the inbox has been checked late at night right before sleeping, there are usually a lot of new emails in the morning, including spam.

A good SEO replies to customer complaints and help issues first thing in the morning, and deletes spam!

Day

As the day progresses and after checking emails, link-building begins. This takes a lot of effort and energy and is done earlier in the day for that reason alone. The freshest part of an SEO’s day is the morning right after coffee and a beer and this is what it helps in.

A good SEO can go a few hours of link-building without a break, send out notifications to clients during this time too and then retire for a small break.

Noon

Noon is reserved for all SEO-related jobs other than link-building. This could involve dealing with ad and web design problems if international clients, scripting, etc. Noon till evening is usually reserved for jobs that do not require a lot of effort.

During small breaks in this part of the day, an SEO will inevitably wander towards other websites on the Web too, networking with others, starting work on a person project etc.

It’s a good time of the day to be social and come with new business ideas too.

Evening

An early start doesn’t always mean an early end to a day in the life of an SEO. Although it would be best to retire at around 7 PM, it sometimes gets impossible as there are usually a lot of customer emails to reply to, problems to resolve, clients to talk to, well into the evening.

Latest by 9 PM however, an SEO surely retires as going anyway longer than that time can be really unhealthy.

Night

After work for the day is complete, there is usually some friends and family time watching a movie, going to your favorite coffee shop for a little relaxing time and chit chat with homies or just lying around and doing nothing, preparing for a good night’s sleep.

Sleeping well past 12 is really common and a last email check before sleeping is like a drill now.

Is Link Building About to Go Extinct?

Tons of people have been raving online about how link-building is so last decade (with the new year and decade right around the corner) and how it’s gradually going extinct.

The problem with such statements is that you can agree with them for a while, until you gain actual knowledge and expertise on what link-building is all about.

That is, these statements are usually ‘uneducated’, if not too crude a word, and if you delve deeper into what link-building is and has been all about, you will realize how it is still as important in the Web world dominated by SMM as it was a decade ago.

The biggest arguments supporting link-building are based on the simple fact that the components link-building strategies are made of, stand strong today as much as they did tomorrow.

1. Great Content
Link-building is not only about begging a web master to link his popular website to yours. Content building is an important part of building links. It will always be the best, relevant content that gets linked and featured on a popular website.

2. Unique Content

Coming up with unique content is key to both link-building, SEO and SMM. If your content is unique, interesting and original, you will always have increased hits and more links.

3. The RSS Feed

Syndicating the RSS feed is one of the best ways to build links after you’ve come up with original, interesting and unique content. Instead of manually going around social networking sites and spreading links, RSS can be used super-effectively for link-building with just a click.

Keep your content on your own website and spread it on social networking websites through RSS feeds. This component of link-building strategy is going to its peak right now.

4. Quality Directories

Quality web directories still exist and many ‘lower’ directories are not coming up and improving how links are handled. The human factor is increasing and directories are increasingly being edited by humans on a regional and local level.

Directories are still a thriving business, showing how basic link-building is still a biggie.

5. Guest Blogging

Although you may believe a blog overkill has occurred in the last few years and that may be partly true, you can’t deny the fact that blogs are still extremely popular around the world.

In countries where blogs have just recently reached their peak (some South-Asian countries for example), the opportunity to attract foreign customers and increase international-websites’ link-building is huge. It all depends on how interesting your company blog is though.

Get in a guest writer from a popular blog and make him publish a post for your site, that can boost links too.

Is Increasing Your RSS Subscriber Count Beneficial To A Company`s Bottom Line?

There have been scores of articles written about the benefits of RSS for subscribers but few people think about whether RSS subscribers benefit their business as much as the hype suggests.

If you have a decent RSS subscriber count, should you be content with what you have or should you develop strategies of increasing the count? Well, increasing RSS subscriber count is certainly beneficial to a company, specially in terms of costs.

1. Customer Relations
RSS has always been understood as a very important tool to facilitate customer relations.

Communication is made super-easy between the company and customers as RSS subscribers are regularly updated not only with the RSS content, but with company updates inclduing product information, offers etc.

The more RSS subscribers you have, the more people you will be able to communicate with in an easy-cost-effective manner. You can save quite a lot of bucks that you would be spending on spreading company updates as a small part of an advertising campaign.

2. Increase Hits
Your online business strategy surely in large part includes increasing the number of hits your website gets. When you increase RSS subscribers, you can dramatically increase hits by making interesting updates.

More hits means more leads which further means more leads turned into successful monetary transactions or ad money. You have to understand, if a person was not interested in your site (thus, not a potential customer), he would not have signed up for the RSS feed.

Signing up usually always brings back people to your site and increases the chances of turning them into profits.

3. Publishing and Spreading Content Easier

Again, it is extremely cost-effective to update and publish new content to your site visitors if they are on the RSS feed.

Where you would be spending hours publishing content online and then devising new SMM and SEO strategies to bring visitors to your site to see the new content, you can do that in minimum time and money by using the RSS tool.

The more RSs subscribers you have, the more people your new content will reach with just a click. You save time and money.

Also, instead of individually spreading your content over social networking sites manually, an RSS feed can help you do that easily.

The more subscribers you have, the faster the fire of your new content campaign will spread in the interwebs forest.

4. Feedback

Feedback couldn’t get simpler if you have a huge number of RSs subscribers.

Instead of making customers and potential leads fill out forms and what-not to find out what they’re interested in, you can monitor their activity using the RSS tool.

You can monitor everything – content that was most popular, time spent on particular content, etc.

You can then use this to device strategies to develop potentially popular content that would exponentially increase your hits and leads.

by maira, on       Comments are off for this post