Monthly Archives: April 2011

TubeMogul – An Innovation or a Spamming Tool?

Video film strip

Is TubeMogul a spammers tool?

One of the best ways to get your message out to the masses is to use video.to do it. Now while YouTube is of course the most dominant place to send out videos to, it’s certainly not the only option out there. In fact, there are dozens of websites that distribute video and all of them have potential to let you grab additional eyeballs.

Plus, because those other websites aren’t YouTube, you have a better chance to make it to the top since, unlike search engines, videos must all be manually uploaded to the sites in question and those other sites get less content than YouTube does.

This means that those who are determined to get their message out can do so to more people in a shorter amount of time. Of course, there is a catch – it’s time consuming to send your video to all these sites.

Enter TubeMogul

The other day, I wrote about Social Oomph and HootSuite as options for getting your message out to dozens of social networks and social bookmarking websites. In essence, what those services do for you is allow you to send out your message at one time to dozens of sites.

For those who want to do the same thing with video, there is TubeMogul. Now I’m not quite clear how TubeMogul works because they seem to have changed their system recently. They have a service called OneLoad which offers to distribute your video for free to dozens of sites, however, their primary focus now seems to be on selling advertising packages.

Is It Spamming?

In a way, this is a form of spamming, however, in a way, it’s not at all spamming. It simply depends on how you look at it. The argument to say it’s spamming is that you are in essence placing the same video in dozens of places all over the Internet. If you did that using articles, you might well be accused of spamming since you are creating duplicate content in dozens of places.

However, the flip side of the coin is that video is still maturing online and, because video is harder to catalogue for search, it’s considered to be not such a spammy thing to send out your video to dozens of sites. The bottom line, even if some may consider it spamming, for now it seems to make good sense from an SEO perspective.

Alternatives

There are actually several alternatives to TubeMogul if you don’t happen to want to use their services. One of the more popular ones is PixelPipe which in essence does the same thing. In addition to that, SENuke X and Rank Builder offer video submissions as part of the package of features that they offer.

Are Feedburner Statistics Really Accurate?

Feedburner statistics aren't particularly accurate.

Feedburner is one of the most popular ways of syndicating your blog’s RSS feed out to the masses. The service is designed to allow you to get a lot of extra features and analytics automatically, things that you can’t get if you just use the WordPress built in RSS feed. Unfortunately however, while Feedburner is a really great service, the subscriber statistic isn’t really accurate at all.

How Subscribers Are Tracked Generally (They’re Not)

The thing is, subscribing to an RSS feed doesn’t actually involve setting up any kind of a subscription with your site. You do not get a list of your subscribers and they will not have any of their personal information stored on your site or on Feedburner.

What it means instead is that your “subscribers” have simply downloaded the feed information for your website at one point or another so that they can download your feeds if you want to do so. However, even this is not actually tracked by Feedburner.

Instead, the “subscriber” number that Feedburner lists is based on the number of times that your feed has been accessed in any 24 hour period.

What About Reach?

Reach, unlike subscribers is a slightly more accurate piece of information, though it’s also not entirely accurate, especially if you have a full feed as opposed to a partial feed being served to your readers. Reach is designed to measure how many people clicked something in your feed and it’s usually going to be a lower number than the subscriber number.

So Is It Useless?

No, it’s definitely not useless to look at Feedburner statistics. They are the most accurate option available for finding out who is reading your feed and how many people are reading it. Just don’t rely on it or get freaked out when your numbers are way up or way down.

Gaming the Feed

I also want to point out an interesting fact regarding your Feedburner feed. Many people will choose whether or not to subscribe to your Feedburner feed based on the number of people who already read it (it’s called herd mentality – people like to look at things that others think are popular).

Now the good news is that because your subscriber numbers are based on the number of people who access your feed each day, it means effectively you could game your feed numbers so that people would see a much higher number of subscribers than there actually are. You would do this simply by using a robot to repeatedly access the feed from rotating IP addresses.

Bottom Line

Unfortunately, there’s no accurate way to measure exactly how many people have your feed on their list of feeds they subscribe to. However, the Feedburner statistics are at least some indication which can help you figure this out.

Why and How to Schedule Tweets and Facebook Updates

Social networkingOne of the most important things that any SEO specialist or Internet marketer needs to know how to do is to build backlinks, especially on popular social services such as Facebook and Twitter.

Now while it is possible to do this easily enough using just the basic services, it can be extremely time consuming to do so, making for a lot of work and tying you to the computer all day long. Fortunately, there are actually a number of services available which will make it relatively painless to schedule your tweets and Facebook updates well in advance. Here are three popular options:

Social Oomph

The nice thing about Social Oomph is that it’s a fully integrated service. It offers pretty much every feature you could possibly want in order to get your message out to the world. The service lets you schedule tweets and Facebook updates as well as RSS feeds, the whole enchilada.

Social Oomph also offers a number of features to let you connect with people on Twitter, including automatic following features and set and forget connections to your blog. You can also search for “channels” where specific keywords are used and set up special follows for those people. Other features include automatically sending a direct message to those who follow you.

There are many more features besides these, but those are some of the more popular ones. Bottom line, it’s by far the most complete service out there.

The bad news is that these services come at a price. While some features are free, including scheduled tweets, others, such as scheduled Facebook updates and the Twitter management features cost money to access. The service is $29.97 a month, but it does seem to me to be worth it if you want the maximum benefit with the minimum fuss and you can afford it.

Since I can’t afford it, I use some other services to get my message out, though they’re not as comprehensive:

HootSuite

I mentioned in a previous blog post that I use HootSuite and it happens I’m extremely partial to the service. While HootSuite is also a paid/free service, their free version offers a few more features than SocialOomph. Specifically, HootSuite lets you schedule your tweets as well as Facebook updates and updates to other social networks at one time.

This means that you can send out updates to everyone using one panel. It’s not as comprehensive a list as I’d like though, which is why I use the service to connect to Ping.fm, where it bounces it out to around 30 social networks.

Interestingly, even though I haven’t been actively promoting any other social networks, people have found me and started following me on other services as well, thanks to my efforts with HootSuite and Ping.fm.

Now, as I said, HootSuite doesn’t cover everything. It only lets you schedule tweets and Facebook updates and the free version lets you use a maximum of two RSS feeds. The paid version, which is $5.99 per month lets you have unlimited feeds, unlimited lists of accounts and, most importantly: plenty of analytics material to help you maximize your social networking.

That said, it’s still not nearly as comprehensive as Social Oomph, but it’s also vastly cheaper than that service. I personally just use the free service since I’m able to track my accounts in a different way.

Dlvr.it

Finally, there is Dlvr.it, which specializes in one thing – sending out your RSS feeds to other social networks and social bookmarking sites. It will automate pulling your blog’s RSS feed and sending them out. It doesn’t schedule tweets or Facebook updates, but it does send tweets and Facebook updates when your RSS feed is updated.

The service is completely free, without a paid option as far as I can tell. I haven’t used it myself, but I’ve seen a number of people on the Warrior Forum say they use and absolutely love it.

Bottom Line

If you don’t want to play around, spend the money for Social Oomph. It’s by far the most comprehensive option available. However, if, like me, you have more time than money, then using HootSuite, Ping.fm, Dlvr.it and a Twitter management program combined with a bit of effort will get you a lot of the functionality without any of the cost.

http://dlvr.it/
by EricHammer, on       4 comments