Monthly Archives: May 2009

Simple Steps to Increase Your Google PageRank!

Page Rank (PR) is a measure used by Google to determine the importance of a webpage. Contrary to popular belief, Page Rank is unique only to Google. No other search engines use PR to determine the websites importance in any way.

Increasing PR is quite a simple process, but before we start, let us look at what an increase in PR can do for you:

1. Increase in PR increases your importance online.

2. Increased PR makes you rank higher in the organic search results (for Google)

3. Pages with a higher PR are crawled more often by spiders. Pages with Pr 7+ are crawled many times a day!

4. Because you rank high when your PR is high, you get more traffic.

Now that we understand the benefits, the two simple ways to increase PR are:

1. Put up new content consistently on your webpage – content is king!

2. Get more links to your webpage.

Webmasters as well as SEO companies have mentioned link building as the most important process in order to increase your PR. I personally think putting up new content increases your PR even more quickly.

Rather than paying SEO companies to increase your PR (as a lot of people do), you can do so yourself by providing new content to the search engines. I have managed to get my blog up to PR 3 in only 1 month by writing one article everyday. I do not have more than 20 links pointing to my blog. This proves that even though links are important in increasing PR, content is always king.

But the Page Rank assigned to you is always lagging. For example, it is widely believed that PR for webpages is updated once every 1-3 months. So do not expect to get your PR increase by writing 10 articles in 10 days, as you need to give Google more time to index your content and links and assign you a Page Rank.

An important point here is that PR in itself does not help you get more traffic. Some people assume that if your PR is above a certain threshold (i.e. PR 6), they will receive a lot of traffic. Although that could happen, it is far more effective to target the keywords you want to rank high for, and then work on the Page Rank.

Google Is Not God!

Many webmasters build only 20-30 links a day, fearing that Google will somehow catch on to what they are doing. They also fear that once Google knows that they are not building “natural” links, it will ban their website.

The first problem with this argument is that Google is not an omnipotent, omniscient being. It is not even intelligent. Google is simply a search engine following a set of algorithms, designed to improve its operation. Sure, Google can catch on to mischievous behavior, but unless you really try to get penalized, chances are, you are pretty safe.

Let us take an example: A person who building 100 links a day to his website everyday will pretty much never get caugh by Google because he is not building “natural” links. As far as Google knows, all the links are natural. However, if a person builds 1000 links one day and does not build ANY links for a long time period, it is bound to raise red flags.

The problem lies with consistency and not about how many links you plan to put up.

Another point to note that almost every webmaster does SEO for his website which includes link building among other things. Is most link building natural? I doubt it. More than 90% of all links are formed because of “need” and not because someone found our stuff “interesting” on the web. So all the time when Google thinks all the links we build are natural, it is almost always wrong. So much for being intelligent.

Remember, Google is not God so do not think it is out to get you. As long as you do not do anything designed especially to decieve Google, you are safe.

8 Ways To Kill Your Search Engine Rankings!

This article is especially for people who are trying to get the hang of SEO but do not really how how it works. First of all, SEO is an art and not a science. There is no secret of doing it right. If there were, people would exploit that secret technique to the point that it would be worthless, and we would be back to square one.

Even if SEO is not a science, we can tell from experience that some measures will simply kill your rankings or get your severely penalized. They are mentioned below:

1. Duplicate content on your website: If you have duplicate pages on your website, you are in a world of pain! Change your content so it does not match the other pages. Spiders leave your website when they see duplicate content so make sure that does not happen.

2. Too much Flash or Javascript: Search engines frown on Flash because even though they can index it, they cannot really read it. So if your entire website is made in flash, you will never have the most benefit out of SEO. It is roughly the same with Javascript; although it is fine to use in cases where it it really needed, too much JavaScript can cause problems for your website.

3. Filling your footer with junk: If you have loads of links in your footer connecting to junk websites or webpages, you will be penalized. Make sure you put only a few links in your footer.

4. Linking out to junk websites: You have no control on who links to you but who you like to is under your control. If search engines find that you are linking to a link farm, a bad neighborhood or a junk website, you are in lots of trouble.

5. Do not use cloaks or redirects: Remember, anything which is done to deliberately deceive search engines will be penalized if you are caught. Cloaking and redirects which deceive search engines are easily identifiable and should be avoided because they can get you banned for a long time.

6. Having server downtime: Try turning off your server for 3 days and Google will de-index you, which means that your website will not show up anywhere in the searches. If you have a bad hosting server, you will kill your rankings without even knowing it.

7. Keyword stuffing: If you stuff your keywords in your title tags, keyword tags and in the content to the point that you go overboard with it, you can expect Google to flag your website as spam. As soon as that happens, you will most likely get de-indexed.

8. Having little content: You need content to rank high most of the times. If you hve a one page website, it will be harder to rank high for it. If you have too little content, you might even get less weight from the search engines.

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