Monthly Archives: January 2012

Can You Make Money Selling PLR Products?

You know the old saying where a good salesman can sell snow to an Eskimo? Well, even though PLR products are ubiquitous, it is indeed possible to make money selling them as well. Don’t believe me? Read on and find out why you don’t need to be as good as the salesman who can sell now to an Eskimo in order to sell PLR products:

What Is PLR?

If you’re relatively new to the Internet marketing world, then it’s possible you won’t know what PLR actually is. The acronym stands for Private Label Rights and in essence it refers to content which you can purchase (or sometimes get for free) and then rebrand with your own name.

PLR products are basically generic contentThink of it as equivalent to the generic brands of food products in your local supermarket – Kroeger and Giant Eagle don’t actually manufacture ketchup themselves. They hire companies who manufacture the stuff for dozens of others (often for name brands by the way) and slap their own labels on it. PLR works the same way.

Why You Can’t Make Money with PLR

No, I don’t believe this is true. However, I do want to expose why people believe PLR won’t make money. The reason is simple: the stuff is ubiquitous and will be ignored in a Google search. This means that even if you buy high quality PLR content, putting it on your blog or website is unlikely to help you make any real money. You need to be adding your own quality content in order to generate traffic.

Why You Can Make Money with PLR

The thing is, those who say this, while they are generally correct (though some PLR content, if it’s good, can be useful since it can keep your blog full of useful content for regular readers) aren’t being very imaginative. PLR content can for example be used to send out newsletters and you can also resell PLR software (there are hundreds of PLR software products available online, especially plugins for things like WordPress).

You Can Also Change PLR

The other thing that makes it possible to make money with PLR content is that it can be changed to make it something unique. I sometimes will look up PLR content and use it as the basis for content I need to write for a client. No, I won’t sell my client rehashed content. I don’t even use the same sentences. However, the research that was done doesn’t need to be redone when you use PLR.

Plus, if all you need is content for a blog or newsletter, you can very easily rewrite only some of the content and get it ranked in Google just like original content.

The Key to Using PLR

The key I think to using PLR content is to use it sparingly. Don’t make every blog post a PLR post. Intersperse them with real content. You should also ensure that you check the information and grammar/spelling in PLR content to ensure that it really is well written and well researched to ensure that you don’t end up putting up something which looks like junk.

Bottom Line

Yes, you can make money with PLR content. There are dozens of ways to use the stuff. However, you need to ensure that you use it correctly.

Should You Rent/Sell Your E-mail List?

e-mail list

If you’ve been following my advice on these pages, then you probably have been busy working to build yourself an e-mail list. If you haven’t done so, please do consider building one as soon as possible since this is likely to be the surest way for you to make money from your website. Now, assuming that you do have a list, the question of whether or not to sell or rent your list to someone else will inevitably turn up. Here’s what you need to know:

Renting an E-Mail List

There are several ways to create a mailing list for your business. The very best way to go about doing so is to build one from scratch, by getting people to sign up at your website for your newsletter or other free product. However, it is also possible to take a shortcut, where you find someone else who happens to have already done the hard work of building the list and simply rent the list from them.

How This Works

The way it works is that you would pay for the right to send out a certain number of e-mails to the person’s list so that you can try to recruit these people as your own customers. This is a popular way of doing things because it means that you can find someone else who sells products similar to your own and thus build an instant customer base from their customers.

If You Have Your Own List

Now, if you happen to have your own e-mail list and are interested in selling it and or renting it to others, then there are a number of considerations to think about before you agree to do so:

Your List is an Asset

Your e-mail list, which you worked hard to build is an asset. If you overload your potential customers with lots of junk e-mails, including from people who rent the list from you, then you run the risk of turning off your customers and getting them to walk away from your e-mail list altogether. Thus you should think of your e-mail list as an asset, to be used carefully and sparingly.

How Will You Get Paid?

Another big consideration when you consider renting or selling your list to someone else is how you will be paid. There are two basic options here. The simplest is to offer a specific number of times that someone can send out e-mails to your mailing list (you would use your own e-mail server so that you aren’t handing over your list permanently to someone else) in exchange for a set fee.

However, it’s also possible to make money as a JV (joint venture). In essence this means that you actually endorse the product that the person wants to sell to your e-mail list and you take a percentage of the sales. This potentially can be a more lucrative option, though you do need to be careful to vet the products so that you don’t end up endorsing something that you will later regret endorsing.

Rent or Sell

Finally, you need to decide whether to rent or sell your list. In essence, the difference is that when you rent the list, you are granting someone else the right to send out an e-mail one time or a specific number of times to your list. When you sell the list, you are granting them unlimited permission. Personally, I suggest renting rather than selling.

List Brokers

It’s also useful to mention here that there are a number of companies called list brokers who will happily arrange to rent your list on your behalf in exchange for a percentage of what you earn. Think of it as being kind of like a real estate agent for mailing lists. The good part is that you are able to potentially make more money (since they have more clients interested). The bad news of course is that you need to give them a share of the pie.

Will Google Ever Be Able to Eliminate Spam?

spam

The short answer to the above question is no, Google will never be able to eliminate spam. Plain and simple. No matter how good Google’s algorithms become, without human intervention to check and approve every single web page they index (something which is virtually impossible to do), they will never get rid of spam. Here’s why:

Computers Aren’t People

I really should qualify the above statement by saying that based on what I currently know and understand about computers, Google will never be able to eliminate spam. The reason is really simple: computers are not people. No matter how fast or well programmed a computer is, ultimately, it doesn’t “think” the way a human being thinks.

Even Watson, IBM’s Jeopary winning computer basically works by comparing millions of possible choices and then making the best guess. However, it’s still using a logical process to figure out what a question may be asking and this means it is not infallible. It doesn’t have the ability to discern certain things the way a human being can.

They Can Reduce Spam Greatly

Now that said, good algorithms can reduce the incidence of spam greatly. They can for example weed out spammy looking sentences, they can look for duplicate content across different websites and they can look for other telltale signs of a spammer. This is what Google relies on today not to inundate searchers with piles upon piles of spam. However, this cannot account for human ingenuity.

Any Lock Created By Man…

There is an old saying that any lock created by man can also be defeated by man. What this means is that even the most secure and sophisticated locking mechanisms will have some kind of a flaw in them which will allow a human being to find a way to defeat them, given enough time and patience. The reasoning is simple: ultimately, there will always be someone, somewhere who is just as clever as you are and who can figure the thing out.

I personally haven’t tested this theory and I do know that some of the top locks and safes in the world are virtually impervious to being picked  or defeated by thieves, however, they all say they are “virtually impervious” because there is always the possibility that another human being will figure out a way to defeat that which you created.

Computers Are the Same

I personally believe that computers are the same way – ultimately, computers are still programmed by people and this means that no matter how sophisticated Google is in creating new and better algorithms to try to beat back spam, people will continue to innovate and find new ways around the spam filters.

People Are Lazy

Plus, no matter how much effort Google’s engineers put into eliminating spam, ultimately, they can’t eliminate the one thing which makes spam inevitable: human laziness and greed. Most people will always seek the easiest way to make money or get something done and will always try to find ways to “beat the system.”

That’s because most people, by their very nature, are lazy. They don’t want to have to work. It’s not anything against anyone in particular. It’s simply part of human nature. And this means that no matter how sophisticated Google’s engineers get in finding way to eliminate spam, they’ll never do away with the human desire to find easy ways to accomplish something and ultimately get away with something.

by EricHammer, on       3 comments