Monthly Archives: October 2009

Why A $500 Per Hour SEO Consultation Is Worth Every Penny!

We have all heard stories of SEO consultants charging too much to give advice. Hiring an SEO consultant can start with $100 per hour and popular, established consultants might even cost upwards of $1000 per hour. Corporate SEO consultants charge even more.

Some people even go to lengths to call SEO consultants con-artists because they only talk and never deliver. Well, SEO is like marketing and nothing is guaranteed. Do companies actually go to their Marketing Department and fire every single employee if the goals are not met? Nope!

Is charging $500 per hour for consultation the right thing to do. Do you think the end-user will make any profit from the advice of a renowned SEO if he has no money left after the SEO consultation?

The thing to realize is that an SEO consultation is not a cost, it is an investment. Would you pay a huge fee to lease a good place to start your business? Sure you would! SEO consultancy works in the same way.

Here I will explain how even a $500 per hour consultation is worth every penny:

1. Price increases with demand. You will not see any renowned SEO consultant charging $10 per hour. When consultants have many clients who they work with, they increase their prices to only cater to the high end consumer, who is more prone to having deep pockets and for that reason is less likely to cause commotion if he does not get results.

2. An established consultant will always know more about internet marketing. If someone is successfully charging $500 per hour on consultation, you can be sure that he knows what he is talking about.

3. An expensive consultation will reduce your learning curve. Try learning SEO on your own and it will bring things into perspective. For example, a lucky internet marketer might have taken, on average 2 years to understand how online marketing works. If you value your time at $10 per hour even, you will understand how the SEO consultation is helping you out.

4. A higher end SEO consultant will tell you exactly what you need to do, how much cost is involved and an approximate idea on when the profits will start pouring in. Try to gauge that on your own and there is a good chance you are in trouble.

Learn The Secrets Behind Top Rankings!

See the heatmap above? What does it signify? It tells you that the top 3 results get the majority of the clicks, which means that if you are not in the top 3 results, you will never get a lot of clicks. This is discouraging but look at the flip side. If you end up in the top 3, you will get massive amounts of free traffic. So how do you do that?

SEO is a complicated field, not because it is difficult to understand, but because there are thousands of ways to do the same thing. Unfortunately, most of the methods never work for a majority of people.

Ranking at the top takes a lot of effort. If it doesn’t, you are either lucky or you have no competition. If you rank at the top of  Google for your search phrase from the very start, you can dump that phrase because chances are, no one is searching for it.

Here are some tips to make sure that you rank high in the search results. Notice that I never used the word “may”. That is because I am very confident that this approach works. Learn the “secret” here:

1. The secret is hard work and consistency. Nope, do not learn this turn you off. Keep reading.

2. A sure way of ranking at the top is to ensure that you put more content on your website and you atleast try to give the image that “natural” un-incentivized links are links to your pages. This means writing one blog post every 1-3 days, installing an RSS feed, creating some link bait etc.

3. Let’s face it: In the beginning, your website will not get a single natural link. So you have to buy or rent the links and make it look really natural. How can you do that? Use many different link vendors and vary the anchor texts!

4. Make sure you do not go crazy with link building speed. A new website can sustain only a few links everyday before triggering a search filter. Make sure you start slowly and increase your pace later.

5. Get different types of links. For example, do not go crazy on directories submissions in the beginning. It will get you banned. Get links from high PR pages, high authortiy websites, blog comments, submissions, RSS feed submissions, government and educational websites etc. If you are using only 1 type of links, I can guarantee that you will never rank at the top.

6. Make sure that the majority of your backlink profile contains good quality links. In order words, ease up on the junky links even if they cost 2 cents each. At the beginning, you have to make sure you do not get your website penalized by ensuring that all the inbound links are good quality.

6. Do not stop. If you are overworked with the process, hire someone to take care of the content and the link building. It does not matter if your budget allows all this or not. If you cannot spend money, try doing everything yourself. Depending on different niches, there will always be a minimum amount of money and time that you have to spend. Find out what it is and you are golden!

Is The End of Backlinks Near?

Ask people if links will stop getting used as “votes” in order to determine website rankings, and some will invariably say “Yes! Links will lose their importance once the semantic web starts operating”.

Some people have been prophesying the end of backlinks as “votes” as early as 2001. They argue that backlinks enable webmasters to “wrongly” manipulate the ranking system, giving them an “unfair” edge. It is for this reason, they say, that the web is still inefficient.

I simply do not agree with the above conclusions. I do not foresee backlinks getting replaced by anything else in the next 10 years. Let me explain.

First of all, backlinks are the standard source of linking out and referencing other content over the internet. The backlink is actually an essential element in any web-page. There is no denying that.

There are billions of websites out there, which means that there are 100s of billions of backlinks all over the web. Do you think the major search engines will be able to replace backlinks with something else? I highly doubt it.

Frankly, when I try to think of the notion that backlinks will get replaced, my mind draws a blank. What will they be replaced with? Keyword density? Nope! How many pages a website has? Nope! Semantics? I doubt it.

The fact is, millions of websites have spent billions of dollars on SEO in order to get their businesses ranked high in the search engines. Dont you think those websites will have major issues with Google (or other search engines) simply “changing the ranking algorithm and standards”?

Changing the system will cause Google to incur a dramatically high cost in research and customer retention. Most webmasters, which will hate the system, will start using Yahoo!, Bing or other competing search engines. Faced with a lot of opposition, I do not think Google will implement such a system in the short-term.

Also, to be honest, there is no simple way to replace a backlink. Over time, a backlink-driven system results in less manipulation of the search results. Why? Because in this system everyone has (limited) power in deciding a website’s fate. Compare this system with any “other systems” which might be implemented, you will see why this system still remains active.

If you think rankings using the backlink system is inefficient, wait till you see the major inefficienies caused by a switch to a different system.

Negating the use of backlinks as rankings determinants is similar to a business working without any money. It just is not possible (at least in the forseeable future).

Also, websites which are rankings high are actually very good at marketing. And as everyone knows, marketing is not a science and there is no guarantee of results. SEO is exactly like marketing! If a new system is placed which does not provide anyone with any chance to manipulate the system even a little, it will deter marketing and result in huge losses to the search engines as well as the companies.

My stance on this issue is firm: Backlinks are here to stay!

If you have any opposing opinions (or any other comments), make sure you comment!

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