I was once again doing my due diligence on different SEO services out there and one sentence kept on grabbing my attention on multiple websites.
The sentence was: “We provide 100% natural link building at affordable prices!”
Reading this sentence made me laugh. It also made me think “Isn`t this SEO company misguiding the customer by saying that they provide natural links?”
Just to keep things in perspective, the definition of natural links is:
A natural link is a link to a website or webpage that was freely given, that is, a user linked to it because he found it useful and relevant, without intervention or coercion from the owner of the website. Natural links are often the result of having good, relevant, accurate content.
Now, if you think about the fact that SEO companies are paid to do link building, you can easily come to the conclusion that natural links is one of the farthest things they specialize in. Ironically, a lot of customers just do not understand that SEO companies just cannot provide you with natural links.
I guess the word `natural` instills a sense of trust and commitment in the mind of the customers. But the fact remains that 90% of the total links built over the web are un-natural links, put up for the sole purpose of gaining SERPS and rankings.
So if any SEO company suggests that they will build 100% natural links for you, be wary of them.