Whether you are blogging in order to improve your SEO efforts or you are blogging in order to make money from blogging, there are certain things that you simply must do if you want to be successful at it. Here are five common mistakes new bloggers make which are relatively easy to fix:
Choosing an Aggressive Schedule
Not everyone has the time to write up four 1,000 word blog posts per day. That’s a lot of work and it’s not likely that most of us can handle it. However, many bloggers start off gung ho and decide they’re going to do just that. They may even manage to do one or two days like this, but it eventually drops to two a day and then one a day, then one a week and eventually to nothing at all.
Instead, simply choose a realistic blogging schedule that you can stick with. If it’s once a day, then great – do once a day. If it’s every other day, do that. If it’s once a week, do once a week. The key here is to focus on doing what you can do and being consistent about it.
Trying to Be Perfect
No, you don’t want to have lots of obvious grammatical and spelling mistakes in your blog. If you aren’t able to write good quality English, then you should probably hire someone to write your blog for you. However, at the same time, this isn’t War and Peace and you aren’t trying to write your Magnum Opus here.
Simply get your ideas out in a clear, concise manner and make sure you do get them out – one of the biggest mistakes bloggers make is wasting time agonizing over every word they write and they end up not publishing anything at all.
Trying to Cover Too Many Topics
Presumably, your goal with your blog is to make money. Whether it’s to make money by supporting your website or it’s to make money with affiliate products, the fact is that your blog shouldn’t try to be all things to all people. You aren’t writing a daily newspaper here. You’re writing a blog. That means that you need to be focused. Have a single core area of focus and then a handful of subtopics (for example, making money online with topics on marketing, SEO, affiliate programs, etc.).
Not Having a Mailing List
I can’t stress this enough – no matter what your business is, no matter the reason that you run a blog, having a mailing list is essential to making money online. The money truly is in the list, so be sure to set up a mailing list as soon as possible when you get your blog up and running. Don’t wait to do it until you’re popular. You’ll be leaving potential customers blowing in the wind.
Thinking That it’s Easy
Finally, the single biggest mistake most new bloggers make is that they think that successful blogging is easy. It’s not. Writing a blog and making money from it, or generating traffic to your website from it is hard work. It takes commitment and the ability to work through every problem without ever giving up. If you can’t handle that, then hire someone else to handle your blog for you. Otherwise, you’ll never make any money from it.