The Secret To Using Adwords The Right Way!

As with all the things out there, there are two ways to go about them: The right way and the wrong way. It is exactly the same case with Adwords. Use it right and you will make thousands daily and increase your business (a generalization). Use it the wrong way and you will lose your shirt.

I guess if we look at Adwords in a more “subjective” light, it can resemble gambling in certain ways. for newbies. Beginners to the Adwords game try their best to bid on the right keywords, but it just does not happen. 90% of the beginners effectively gamble away their money simply because they do not understand how Google wants them to play the Adwords game.

The Google rule is simple: Bid on keywords others are not bidding on, use closely targeted keywords per Adgroup and make sure you create relevancy.

Follow this rule and you will make money. But most of us find it difficult to implement this rule, because it is not easy to do so.

But to make everyone’s task a little easier, let me try to pinpoint some areas which could really help you turn your Adwords campaigns profitable and less costly. Here they are:

1. Bid on mis-spellings of various keywords: So bid for “sevrice” along with “service”.

2. Use exact and phrase match whenever you can: If you are not using any delimiters, you are throwing your money at Google, and they are laughing all the way to the bank.

3. Learn which keywords convert: Look closely at your Adwords campaigns. 80% of your keywords will get traffic, which will never convert! Remove them.

4. Use some localized keywords: Along with bidding on “carpet cleaning service”, also bid on “carpet cleaning service London”. I am sure you get the idea.

5. Stop bidding on keywords which are insanely competitive: They are competitive for a reason. All the newbies (and huge companies with more money than brains) are bidding on the same more-than-obvious keywords, dramatically increasing the keyword’s prices. That is precisely the reason why “credit card report” costs $30 a click! Ridiculous.

6. Test the system out: If you are new to Adwords and you set your daily limit at $100, you are bound to lose. Instead, put the limit at $20 so if things go wrong, you do not go broke.

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