Here’s a dirty little secret regarding backlinks: at most, you’ll likely get credit for around half of the ones you create. In many cases, 10% indexing is considered good. However, link indexing services promise to improve your odds by getting ever more links indexed by Google and thus counting toward getting you ranked in the top spots on the SERPs. Here’s what you need to know about them:
Why Links Aren’t Indexed
The Internet has hundreds of billions of pages of content already and it’s growing exponentially every day. There are already nearly as many websites as there are people on the planet and when you figure that each of those sites has at least a few pages and possibly thousands of pages, it’s not really surprising to assume that there would be such an infinite number of web pages.
The problem is that, while Google’s search service does crawl the web relentlessly, it will inevitably miss certain pages, either because the site was taking too long to load or because the link was created properly or simply because it quit before it finished indexing a site. This means that effectively, the links that you create on these sites simply don’t get noticed by the Google bots and don’t count towards your total.
An Especially Big Problem With Link Packages
This is an especially big problem with cheap link packages which you buy on places like Fiverr.com. These packages are created automatically and as such, they tend to be considered low priority by Google. Their servers are then designed to ignore most such links because they know that these are mechanically created and not real “votes” for your site.
How Link Indexing Works
Link indexing is designed to overcome these problems by trying to get your links noticed by Google, in spite of their having been created artificially. The idea is that this way, your links will be noticed and will count towards your total. Link indexing services work in one of two ways:
The most common method is the ping. This basically means that they’ll send out a notice to Google that they’re searching for this particular page. This informs Google’s web crawlers that this page is one which is being looked at and is therefore worth indexing. The ping has limited value though because it’s also an automated system.
The Link to the Link
The other method which is commonly used by link indexing services is to create links to your links. This is in essence a pyramid style scheme where you have top level links pointing to middle level links pointing to bottom level links pointing to your site. The idea is that it looks to Google as if the links are themselves useful because other sites are linking to them.
Still Not 100%
The thing is, both of these link indexing methods are artificial and as such will not get 100% indexing of your links. In fact, I know of no way to gain 100% indexing of your links. However, by using these services, you can often improve from the 10%-20% indexing and get yourself into the 40%-50% indexing penetration, which is considered quite good.
One caution regarding link indexing though, is that, like link building, it should not be done all at once. Instead, you want to build your links up gradually so that eventually Google notices them. If they all get indexed at once, then Google will assume they were bought and paid for, thus negating the value of the links completely.