Top 10 budget friendly DIY SEO tips..And Why They Are Important

DIY SEO tips

Of late, you can see search engine optimization (SEO) playing a key role in generating traffic flow, brand awareness and online advertising for different business owners. Small and big businesses using different SEO techniques are now seen at the forefront. Thus the search engine optimization has become an important tool in promoting your online business. You have the option of either hiring any SEO consultant for this job or simply try doing it on your own. However, the option of DIY has a couple of advantages which includes saving good amount of money you pay to any company for this work. All you need to do is to keep yourself updated on various SEO tips and tricks and try them on a regular basis. The following are the top ten budget friendly DIY SEO tips which can guide you a lot.

1). Carry out a proper keyword research

You need to carry a proper keyword research while optimizing your website. There are number of keywords research tool including Google Adwords, Keyword Discovery, Wordtracker, Word Stream and Rank Tracker which can help you in finding proper keywords for your niche area. Once you jot down all these keywords and key phrases, start using them in your website content, Meta tags, titles etc. The keywords are supposed to be used in a consistent fashion rather than overdoing things. This will avert the risk of getting spam over the search engines.

2). Secure quality links

Rendering your website with a number of quality links is highly recommended in any effective SEO strategy. The incoming links must be secured and relevant to your site’s goal, industry and services along with your websites and keyword rich anchor texts. You need to try and get yourself listed over the reputed and legitimate web directories. The keywords and phrases should be the part of your links instead of simply trying phrases like ‘click here’. There are number of reliable places where quality links can be obtained, these include articles, directories, social media, forum comments and blogs.

3). Select proper domain name

The domain name for your website should come after a proper brain storming. A good domain name will always give an idea about your business you deal with. It is always a good idea to incorporate relevant keywords or phrases in your website domain. This can help your target group to remember your website with quite ease and comfort. There are number of tools available over the web which can help you in coming out with an effective kind of domain name.

4). Create sitemaps

A sitemap is all together a separate HTML page which acts like a directory listing for all the other web pages which can be accessed over your site. A sitemap helps you to use keywords properly in any content and link in a right fashion. You can create lists in different formats including numbered or bulleted points for simple and easy reference. This can therefore help any visitor while going through any information over your website along with making things simple for the spiders during the crawl process. The spiders find such sites user friendly where sitemap are created as discussed above.

5). Use keywords in file names and folders

The files which you need to post over any website can be named with smart keyword options which come out from a thorough research work. Again, you need to use the keywords relevant to your niche area and somewhere similar to the online users which they type over the popular search engines. While naming files, using hyphens or underscores are a better option rather than using some black space in between the keywords.

6) Avoid flash movies

You can see people using lots of flash movies and animated stuff over their websites. They may look cool and pretty, however, cannot become search engine friendly. The search engines simply prefer plain text as they are not able to read flash. So, it is recommended to avoid hiding your web page behind such animated flash movies as they can prevent your website to index over search engines.

7). Menus in text

Likewise, your navigational menu links are not supposed to be hiding in pictures or images. Your navigational menu is important element for the search engine spiders as they can understand the hierarchy of your site effectively. Also, the keywords in the menu links help the search engine to note down important things over every webpage.

8). Keywords in image Alt and Title Tags

The Alt tags and title tags which are associated with different images found over your website are great places to incorporate relevant keywords. This means you need to rename the image file names. For instance, if you have a picture of a cat which is saved as c4123b.jpg, it has to be renamed as cat.jpg. This will therefore help your images to rank better in various search engine results.

9). Use keywords in folders and file names

Whenever you have to save any file to be posted over your site, it is always a good idea to use your keywords in these file names. For instance, hand-painted-ny.html is perfect name for any business which sells hand painted stuffs in New York. Leaving any blank space should be avoided, it is always better to use hyphen and underscore.

10). Use keywords in Meta description

Any compelling description will always use proper and relevant keywords. The description tag is seen within the HTML code of your web page. Using proper keywords in Meta description can help online users to click your website when they see these used in the description content during their search engine results.

In order to get your desired result for your website, you need competent SEO strategies. You cannot expect the desired result in one or two days, it takes time to make your website visible over search engines. With the above budget friendly DIY SEO tips you can certainly expect your desired result.

About The Author: Kate is a blogger by profession. She is fond of reading, writing and travelling. Recently she read an article on cheap bedroom decorating ideas to renovate her own bathroom. These days she is busy doing a research on Sony Ericsson XPERIA X8 for her next piece.