Are .Gov and .Edu Links More Valuable?

Go to the leading online marketing forums such as Warrior Forum and you will find tons of people asking this question. A lot of people are skeptical on whether .gov and .edu links are more valuable than the rest. And considering that .gov and .edu websites are not commercial in nature, how are these links worth more.

The answer is in the question! These websites are more valuable because they have no commercial intent. For that reason, they contain high quality content, genuine user participation and a strong backing from their governing body.

For example, look at Stanford University website. There is a reason why the website is a PR 8. All the university students interact with it daily, post quality content, use information in non-commercial ways and provide value.

Research suggests that .Gov and .Edu actually DO get favored more by Google, simply because these prefixes show the presence of an Authority website. Think about it, most of the educational and governmental websites have quality content, a lot of user participation and therefore are weighted much higher by Google.

Go and check any .Gov and .Edu website, and chances are that it is ranked PR 5 or higher, and that the number of pages (and content) on that website is simply astounding.

Now the question is, can you actually get a backlink from these websites. Yes you can, but doing so is time-consuming. A simply way to get a backlink from these websites is to find their blog, read their post and make an educated comment on it. Incude your keywords and website in the HTML tag. But before you do, make sure that the blog is DoFollow.

Link Building – More Links or Less?

Five years ago, a person could start a website and spam across the whole internet submitting links and he would end up on the first page of the major search engines. In those times, the link game was that of quantity and not quality. Sadly, those times are long gone.

It goes so far as to say that if someone tells you that simply getting a lot of backlinks to your website will rank you higher, run in the other direction.

Search engines now have more common sense and can figure out when a certain link building campaign is not natural. And when they do, you get penalized.

So should you really get a lot of links to rank high? The simple answer is NO. Getting a lot of links actually turns into spamming most of the times, something which search engines just do not tolerate. It can also result in buying links from link farms and FFA websites, which are severely looked down upon.

So how should you approach your link building? The simple answer is: Get quality backlinks from authority websites.

It sounds simple enough, but anyone who is experienced in this field would tell you how difficult getting good quality backlinks are. That being said, because authority websites are (mainly) those with a high Page Rank, getting backlinks from them is normally well-worth the hassle.

I have seen websites which have less than 500 backlinks and are ranking higher than websites with over 10,000 links. The reason: The backlinks they do have are coming from authority websites.

My personal preference is to get links from authority websites. This is the reason why my website has a smaller number of inbound links, when compared to other dominant websites in this industry. I am ranking around number 6-9 for very competitive phrases with only one-tenth of the links my competition has.

So if you are getting low quality links in bulk amounts, stop and think what you are doing. First of all, you will most likely be paying a hefty monthly fee to keep the links active. Secondly, if they really are junk quality, you might as well get rid of them, because they will not help you.

I recently came across a website which provides 10,000 for around USD 89 per month. Not a bad deal, until you check where the links are coming from.

So go for quality and not quantity. That is how the big boys are doing it!

DoFollow or NoFollow – That is the Question!

Suppose you have a brand new website with a WordPress blog. As a serious internet marketer/business person, you would want to make full use of the blog for the uses of interactivity and marketability.

You understand the difference between using a DoFollow or a NoFollow tag, but are not sure which ones to use for your blog. The choice really depends on what your personal preference is.

As you might already know, DoFollow tags pass link juice to their target. For example, if a person comments on your DoFollow blog and leaves a link to his website, he will get link benefit from his posting. A NoFollow link is just that: It does not provide any link juice to its destination.

Now a natural question arises: Why would you want to provide your visitors with valuable link juice?

Ideally you would not. But the catch is, Google (and maybe other search engines) look at you more favourably if you have outgoing links from your website. In this case, having people leaving links on your blog can actually help you in becoming an authority website and dominating your niche.

So in the end it really comes down to your personal preference. If you keep your blog as a DoFollow blog, you will get loads of spam, because people will less brainpower and automated scripted will look forward to stealing some of that link juice. But a DoFollow will also provide users with more incentive to comment on your posts!

If you choose to have a NoFollow blog, you will still get a lot of spam (simply because a lot of spammers do not really know that their postings on NoFollow blogs are wasting their time) and will mostly reduce the interactivity on your blog, because most people will comment on your posts. But people who are looking to provide meaningful feedback and who do not care about the link juice will keep on commenting.

I would personally have a DoFollow blog, because outgoing and incoming links are both very important factors to determine your search engine rankings. Remember, if you give out to others over the web, most people will feel obligated and do you favors. For this reason, if you let legitimate blog comments contain an outbound link, other websites will also link back to you.