Monthly Archives: September 2010

The Irony Behind The "60 Day Money Back Guarantee"

If you have been involved in internet marketing for any length of time, you would have come across courses which have really strong money-back policies.

A couple of examples come to mind:

1. “If you do not like my product, just ask for a refund within 60 days, no questions asked!”

2. “Get my amazing system at zero risk! It comes back with a full 60 day money back guarantee! You have nothing to lose!”

3. “Amazing system sold for $XXX at no risk! Try it at no risk at all with a 60 day money back guarantee!”

Now, I will be the first one to admit, a money back guarantee is really helpful to the customers because they can actually test your product or service out and it reduces their risk.

However, you would be surprised how many marketers out there are promoting rehashed crap using this guarantee and getting away with it.

See, marketers know that including a strong guarantee will boost sales by as much as 500%. Why? Because most people are risk averse.

No one wants to lose their cash to a person sitting behind a computer in another country. This is true especially in a niche which is notorious for hype and misinformation i.e. internet marketing.

On the other hand, imagine a product sold with a “no refunds allowed” message. Would you buy it?

Not if it is backed by a strong brand, a famous personality or an expert.

However, using a money back guarantee plays wonders as it dramatically increases sales.

Research shows that these kind of guarantees almost always generate huge profits. Even if there are some refund requests, the money made is far more than money lost due to refunds.

The irony, however is the fact that even if customers do not like your product, many of them will forget to ask for a refund.

A 60 day money back guarantee plays on customers’ psychology in the sense that a typical person will forget about his/her purchase within the first month or two.

You would be surprised how many of my friends actually wanted to ask for a refund but totally “forgot about it”.

Does it mean that the marketers out there are “cheaters”, swindling us out of our hard-earned cash?

Nope.

But it does mean that they know how customers react.

If you sell your own product, add a “No questions asked, 60 day money back guarantee” and see how the sales increase.

Chances are, if you are making USD 3000 per month on a certain product, such a guarantee will increase the sales to USD 6000 or even USD 9000 per month.

On the other hand, if you purchase a product and do not like it, ask for a refund immediately before you forget about the product and waste your money 🙂

An Extremely Simple Guide For On-Site SEO

Simply your on-site SEO

Hey guys,

I know I have not been posting to my blog for quite some time. To be exact, it has been over 6 months since my last post. It is ironic how I always promote blog publishing to all my clients, but I fail to do that on my own…

I guess there is only so much you can do once you are in charge of managing nearly every major aspect of your business.

Anyways, I have been getting a lot of questions from my clients relating to on-site SEO, so I decided to talk about it in a blog post.

On-site SEO is simple. Period.

Do not let any SEO company tell you that it is difficult. Because it isn’t.

Because it is so simple to do, it can be abused easily which is why on-site SEO does not hold a lot of weight compared to link building.  I would personally say that on-site SEO is only 10% of the overall SEO strategy, but link building constitutes the other 90%.

Even though it might be only 10% of the overall SEO strategy, do not think that you can choose to ignore it. More often than not,  you will find it quite difficult to rank your webpages if they have not properly been SEOed.

So let’s talk about how you can do on-site SEO for your website without paying hundreds (or thousands) of dollars to SEO companies.

1. Primary tags: Make sure your keyword terms are in the title, description and keywords tag. According to Google, the description and keyword tags are not that important but it never hurts to optimize for them as well. If you know enough about the services/products that you sell, choosing your keywords for these tags should be a piece of cake. If that is not the case, head over here to do some keyword research!

2. Secondary tags: If possible, you can use subheading i.e. H1, H2 and H3 tags to break your webpage into many relevant sections pertaining to different topics. This way, you can get ranked for many similar and relevant terms. If you have no idea what these tags are, just do a quick search for these tags on Google and you will find more information that you will need.

3. Use sensible page copy: I am surprised at how much people ignore this very point. Sensible and persuasive page copy will ensure that visitors stay for a longer time on your website, which improves conversions and sales. So make sure you know what you are talking about on your sales page, use a unique selling proposition and give your visitor a reason to stay on the website.

I have actually been testing different page copies and one of the major conclusions I have come to is the fact that the amount of text on a certain page has a major pull on the rankings. For example, you will find it much easier to rank using a 2500 word sales letter as opposed to a 250 word one. This is one of the reasons why my sales letter is over 2000 words.

Google is biased towards informational websites and biased AGAINST commercial websites so it always helps to increase your page content to appear as an informational website.

4. Use images: For every webpage that you want to rank, add a relevant image to the top of the webpage. Now, I understand that Google bot cannot “understand” images, but if you use your primary keyword in the ALT image tag, you increase the page relevancy. This can be done without spending a single dime. You can find all the images you need by doing a simple Google search.

5. Add your primary keyword to the first and last sentence in the webpage: Now, Google will never come to you and tell you to do this, but this works quite well. Adding your keywords to the top and bottom of the webpage increases relevancy, giving Google bot more than enough reason to think your content is “relevant”.

6.  Do not keyword stuff: I have tried to increase my rankings by repeating the primary keywords all over the place on my webpage. Instead of getting ranked higher, I have more often seen a decline in my rankings, which suggests that Google is not stupid.

Use your keywords wherever possible, but do not use them to the point that the page does not read properly.

This is really all there is to on-site SEO (for the most part). If by any chance I missed something, please feel free to comment and I will add your suggestions into the post.

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